Others Doing Good, Better
Good Good Good Co.
Good Good Good Co. is one of my favorite organizations to follow. They always brighten up my feed and inspire me to take on best practices in my own small business! According to their website, "Good Good Good brings you stories and tools to help you feel less overwhelmed and more capable of being a helper in the world. Together we celebrate good news — and become good news." Here are some of my favorite recent stories:
TOMS
TOMS, the shoe company founded on a "one-for-one" business model, has since reworked how they give back. I first became familiar with TOMS in college, where they were often used as a case study by a favorite professor of mine. Now, as a professional, I've developed an appreciation for TOMS' ethical business practices, their transparency, and their willingness to alter their practices. These efforts ensure that TOMS makes a truly positive impact on the communities they hope to serve.
So.Informed
So.Informed is an Instagram account that posts easy-to-understand summaries of current events. Fighting misinformation on social media is something that I care deeply about - especially within the realm of ethical digital marketing - so I appreciate that their information is always cited. I'd highly recommend their account to individuals who may be too busy to do a full read-through of the news, but still want to stay informed from a source they can trust.